Hi, I’m Jess.
I'm a UX Designer turned Product Manager with a passion for crafting intuitive, high-impact digital experiences in the hospitality and travel space. I specialize in untangling complex workflows and transforming them into seamless products that users love, and that drive real business results.
My process is rooted in customer research. I believe the best roadmaps are built on real insights, not assumptions, which is why every feature I champion is tied to user behavior, measurable ROI, and meaningful outcomes.
What sets me apart is the full-circle perspective I bring to every product decision. I've been on every side of travel software, as the customer relying on it daily, as the trainer teaching others how to use it, and now as the person building it. I've felt the friction firsthand, and that lived experience drives my passion for turning everyday tasks into experiences that are not just functional but genuinely enjoyable.
From building scalable design systems to launching features that tripled average cart value, I bring both strategic thinking and hands-on craft to every stage of the product lifecycle, working closely with Engineering, Support, and Onboarding to ensure great ideas actually make it across the finish line.
Fast Checkout. Complex Groups. Zero Compromise
By rethinking how reservations are created and managed, this initiative transformed them into two complementary, streamlined workflows—designed to remove noise, reduce effort, and deliver clarity. Our goal was to craft a booking flow that felt as effortless as a point-of-sale transaction, yet sophisticated enough to handle the complexity of large group reservations. Guided by a deep commitment to customer experience, we integrated feedback at every stage—concept, design, and implementation—ensuring the solution was not only functional but truly intuitive and adaptable to diverse needs.
Created an intuitive and customized workflow making it easier to train new, seasonal staff.
Reimagined how to book packages and bundles into a streamlined and simplified workflow.
Improved usability for high volume rental operators.
Big Win! User Feedback revealed a prescriptive process for collecting waivers for high volume walk-in operators. Small updates to the existing waivers dashboard provided a streamlined method for combining waivers into a reservation.